What makes a Titleist a Titleist? There are many important distinctions, but like a high-performance automobile, much of what separates a Titleist from any other golf ball is what's under the hood.

You can think of the core as the engine of the golf…

At Titleist, we take great pride in the legions of professional golfers who rely on our golf ball products. Our place in the game, even our brand tagline – the #1 ball in golf – can be traced back to tour player approval and loyalty.  In fact…

What makes a Titleist a Titleist? What separates a Titleist from all other golf balls? There are many important differences, but one can be seen right on the surface of the ball. If you hold a Pro V1 in one hand and a Pro V1x in the other, you'll quickly…

Hey, Team Titleist!

I recently had a fun opportunity to visit the west coast to help with an important undertaking for us at Titleist – the global validation of the new 2023 Pro V1 and Pro V1x golf balls. Validation is the final stage in golf ball product…

More and more golfers are gravitating to indoor golf. For many of us, it's a fun and productive way to stay sharp when inclement weather or tight schedules prevent us from playing and practicing outdoors. Early indoor simulators were more of a golf…

PGA TOUR | PNC Championship

John Daly (Pro V1x) teamed with his 18-year-old son to set a tournament scoring record (27-under) and win the parent-child scramble event by two shots.

• Team Daly posted a final-round 57 at the Ritz-Carlton Golf Club in Orlando…

DP WORLD TOUR/SUNSHINE TOUR | Joburg Open

Thriston Lawrence (Pro V1) claimed his first win on the DP World Tour (formerly European Tour), posting a pair of 6-under 65s en route to a four-shot victory in the 36-hole event (shortened due to inclement weather…

LPGA | U.S. Women’s Open

Playing a NEW Pro V1 golf ball, 19-year-old Yuka Saso rolled in a 10-footer for birdie on the third playoff hole to become the second teenager to win the U.S. Women’s Open and the first person from the Philippines to win a…

Adam Scott

Titleist Brand Ambassador Adam Scott has won 31 professional tournaments around the world during his distinguished career, but his 2013 Masters will always stand out.

After an incredible birdie putt on 18 to shoot a three under par 69 on Sunday…

Join Michael Breed as he interviews two prominent Titleist staff professionals who are playing major roles for the 120^th U.S. Open at Winged Foot Golf Club. 

While you may know Danny Balin from recent headlines regarding his legendary caddie selection…

The 120th playing of the U.S. Open is underway at the famed Winged Foot Golf Club in Mamaroneck, N.Y. and players will need to be at the top of their game all four days to persevere on this difficult layout.

Known to be one of the more challenging U.S.…

Not only are new Titleist TSi drivers making their first major championship appearance, but the all-new Titleist Tour Truck is making its first U.S. Open appearance as well.

The team has spent over a year thoughtfully designing every nook and cranny…

Titleist irons have been the most played irons on the PGA TOUR for 17 of the past 18 years. This isn't by accident. We’re always looking for ways to improve and are constantly exploring every avenue possible to do so — taking everything into account…

Titleist TSi2 and TSi3 push the boundaries of speed through advanced engineering and material breakthroughs like the ATI 425 Aerospace Titanium face — a material used in the construction of jet engines and NASA’s Phoenix Mars Lander.

However…

To win the 2019 U.S. Open, Gary Woodland needed less than three sleeves of Titleist golf balls.

 During tournament rounds, if he makes a bogey, he’ll put a new Pro V1 in play. He made just four bogeys (and 17 birdies) over the four days at Pebble Beach…

Pro V1 or new Pro V1x, which one should you play? Join Titleist staff member Michael Breed, one of the nation’s top-ranked instructors and Frederick Waddell, senior product manager for Titleist golf balls, as they move from green to tee, testing the Pro…

For tour players, switching golf balls is a decision that’s not taken lightly. It requires hours of detailed examination, testing, comparison and validation.  On tour, the man chiefly responsible for guiding the world’s best through this process…

Pro V1 and Pro V1x have long been the standard of excellence in golf, trusted in overwhelming numbers by the world's best professionals and dedicated amateurs of all skill levels. The new Pro V1 and Pro V1x continue that legacy. We didn't make just…

A hallmark of many great golfers is how easy they make it look. When they take the club back from the ball, they seem unhurried, almost casual. They glide through transition and it appears as if the club is simply responding to gravity as it returns…

The Bump & Run Shot

“The most common pitfalls I see when people try to chip are positioning the ball too far back in the stance and leaning the handle too far forward. This essentially turns the leading edge of your club into a little shovel that…

We would all agree that the best players in the world share the common trait of being very consistent. On most shots, the golf ball does just what they ask of it and even when they do miss, they don't miss by much.

That kind of consistency is something…

In order to get better at golf, you have to make the most of your practice time. Pounding range balls aimlessly is not going to help you improve. It’s important to practice with a purpose - either developing a new skill, correcting a fault or ingraining…

In golf, playing away from danger is often the best course of action. But we've all been there, despite our best-laid plans – short-sided, tough lie, trouble short, trouble long, no margin for error. Some of us will take our medicine, get back into play…