I always assume that ... “Golfers trust Titleist to design and manufacture the premier irons in the game and not make any sacrifices,” Josh Talge, Vice President of Marketing, Titleist Golf Clubs. He isn't kidding! Since the 718 irons debut on the PGA Tour in late June, Titleist’s 718 irons are being played by hundreds of players across the worldwide professional tours and enjoyed success in a short period of time. Justin Thomas won the PGA Championship playing a new set of 718 MB irons, while Jordan Spieth used a 718 T-MB 3-iron to hit his infamous recovery shot on Royal Birkdale’s 13th hole en route to winning the Open Championship. Jimmy Walker (AP3, MB), Bill Haas (AP3, AP2), Rafa Cabrera Bello (MB), Charley Hoffmann (AP2), Russell Henley (T-MB), Ian Poulter (AP2), Steve Stricker (CB), Byeong Hun An (AP3, AP2, MB), Webb Simpson (MB) and Jason Kokrak (AP3, CB, MB) have also put new 718 irons immediately in play. Some of you know Marni in Irons Developement but read what she says about the new line.... “718 is about maximizing MOI and ball speed, while maintaining the proper launch, trajectory and shot-stopping control that players need to hit greens more consistently. Irons are scoring clubs. It’s about hitting your number and stopping the ball close to the pin. Even with distance-focused irons like 718 AP1 and AP3, which are just as long or even longer than the competition, the ultimate goal was playable and repeatable distance. When it comes to hitting a good iron shot, distance without control is meaningless,” Marni Ines, Director, Titleist R&D Irons Development.

I cannot wait for my 718 iron fitting in Oceanside at TPI later this fall! Is anyone else being fitting in the near future?